Plays7k respects your privacy. This document clearly and directly explains what data we collect, how we use it, who we share it with, and what your rights are as a data subject, in accordance with the General Personal Data Protection Law (LGPD).
All personal data processed by plays7k follows the principles established by the General Data Protection Law (Lei nº 13.709/2018). You have legally guaranteed rights over your information.
All communication between your device and plays7k's servers is protected with bank-grade encryption. Your registration, financial, and gaming data are always encrypted in transit.
Plays7k collects only the information strictly necessary to provide its services. We do not request unnecessary data, do not store passwords in plain text, and do not sell customer information.
You can access, correct, export, or request the deletion of your personal data at any time, directly through your account settings or via plays7k's privacy channel.
Plays7k never sells, rents, or transfers your personal information to third parties for commercial purposes. Any data sharing is strictly limited to the purposes described in this policy and requires a valid legal basis.
We have a dedicated channel for privacy matters: privacidade@plays7k.net. For questions about your data, or requests for access, correction, or deletion — that's the right address.
This Privacy Policy describes how plays7k collects, uses, stores, and protects the personal data of its users in Brazil, in accordance with the General Personal Data Protection Law (Law No. 13,709/2018 — LGPD). By creating an account or using plays7k's services, you confirm that you have read and understood this policy. If you have any questions, please get in touch before proceeding.
For the purposes of the LGPD, the personal data controller covered under this policy is the company responsible for operating the plays7k platform, accessible at plays7k.net. The controller is the entity that makes decisions about how and why data is processed.
Plays7k is an online entertainment platform offering casino, Sports Betting, crash games, and other gaming services to users aged 18 and over residing in Brazil. All operations and data processing are carried out in compliance with applicable Brazilian law.
For direct contact regarding personal data:
Plays7k collects personal data at various points throughout your relationship with the platform. The categories of data collected are detailed below:
Registration and Identity Data:
Identity Verification Data (KYC):
Financial & Transaction Data:
Usage & Technical Data:
Communication Data:
Sensitive data: plays7k does not collect sensitive personal data as defined by the LGPD (such as health data, biometrics, racial origin, or religious or political beliefs) beyond what is strictly necessary for the identity verification process, which is a regulatory requirement.
Personal data processed by plays7k is collected through the following means:
Plays7k uses the data collected exclusively for the purposes stated below. No data is used for purposes incompatible with what was disclosed at the time of collection.
| Purpose | Data Used | Legal Basis |
|---|---|---|
| Account creation and management | Full name, email, CPF, phone number | Contract Performance |
| Identity verification (KYC) | Documents, CPF, selfie | Legal Obligation |
| Payment processing | Banking details, history | Contract Performance |
| Fraud prevention and anti-money laundering | IP, logs, transactions | Legal Obligation |
| Customer support | History, messages | Contract Performance |
| Sending communications and promotions | Email, phone number | Consent |
| Experience personalization | Browsing, preferences | Legitimate Interest |
| Responsible gambling and self-exclusion | Betting history, limits | Legal Obligation |
| Compliance with court orders | As required | Legal Obligation |
Plays7k does not use your data to build credit risk profiles, sell information to external advertisers, or share it with competing platforms.
All data processing carried out by plays7k is grounded in at least one of the legal bases set out in Article 7 of the LGPD:
Plays7k internally documents the applicable legal basis for each data processing activity and periodically reviews that documentation to ensure ongoing compliance with the LGPD.
Plays7k may share personal data with third parties exclusively in the situations below, always under contractual security and confidentiality guarantees:
We never sell your data. plays7k does not sell players' personal data to advertisers, brokers, insurers, or any other company for commercial prospecting purposes. That is a line we will never cross.
Some of the game and technology infrastructure providers used by plays7k have servers located outside Brazil. When personal data needs to be transferred to other countries, plays7k requires contractual safeguards equivalent to those established under the LGPD, including:
Plays7k maps all international data transfers and regularly reviews vendor contracts to ensure adequate protection mechanisms are in place. If you would like more information about the specific international transfers applicable to your account, please contact privacidade@plays7k.net.
Plays7k retains personal data for as long as necessary to fulfill the stated purposes or to comply with legal obligations. Retention periods vary depending on the type of data:
Once the applicable retention period expires, data is securely deleted or anonymized in a way that prevents re-identification of the holder. Deletion is carried out through certified processes that make data recovery impossible.
Plays7k implements multiple layers of technical and organizational security to protect your personal data against unauthorized access, alteration, disclosure, or accidental destruction:
In the event of a security incident that compromises personal data, plays7k will notify the affected data subjects and the National Data Protection Authority (ANPD) within the timeframes established by the LGPD, providing details about the incident, the data impacted, and the containment measures taken.
Plays7k uses cookies and similar technologies to ensure the platform works correctly, improve the user experience, and analyze usage patterns in aggregate form. Below are the categories of cookies used:
| Type | Purpose | Duration | Required |
|---|---|---|---|
| Login session, security, basic preferences | Session | Yes | |
| Usage metrics, pages visited, errors | Up to 2 years | Optional | |
| Personalization of promotions and communications | Up to 1 year | Optional |
Essential cookies are required for the platform to function properly and cannot be disabled without affecting your experience. Analytical and marketing cookies are only used with your consent, which can be managed in the cookie settings available on the platform or directly in your browser preferences.
Plays7k does not use cross-site tracking technologies to build behavioral profiles outside of its own platform.
The LGPD grants you, as the data subject whose personal data is processed by plays7k, the following rights, which may be exercised at any time:
You may request a copy of all personal data plays7k holds about you, along with information on how it is used.
If any of your data is incorrect, incomplete, or outdated, you can request a correction directly in your profile or through support.
You may request the deletion of data processed on the basis of consent. Data retained due to a legal obligation cannot be deleted ahead of schedule.
You may request an export of your data in a structured, machine-readable format for use on another platform.
You may object to data processing based on legitimate interest when there is a reason related to your specific situation.
Consent for marketing can be withdrawn by the player at any time, at no cost and with no impact on access to services.
To exercise any of these rights, contact us by email at privacidade@plays7k.net with the subject line "LGPD Rights — [your name]". The response deadline is up to 15 business days, as provided under the LGPD. In more complex cases, this deadline may be extended by an equal period with justification.
If you believe your rights have not been properly addressed, you may file a complaint with the Autoridade Nacional de Proteção de Dados (ANPD), the authority responsible for overseeing LGPD compliance in Brazil.
Plays7k services are intended exclusively for individuals aged 18 years of age or older. plays7k does not intentionally collect personal data from anyone under 18 and takes active measures to prevent minors from registering or using the platform.
During the registration process, confirmation of legal age is required. The identity verification process (KYC) includes checking an identity document that confirms the date of birth. Accounts whose holders are identified as under 18 years of age are immediately closed and all data is deleted.
If you believe a person under 18 has accessed or registered on plays7k, please contact us immediately at privacidade@plays7k.net. We will take the necessary steps as a top priority.
Plays7k may update this Privacy Policy to reflect changes in Brazilian legislation, data processing practices, or the services offered. Any relevant change will be communicated in advance by email or via an in-platform notification.
The date of the most recent update is always shown at the top of this document. Continued use of the platform after a new version takes effect constitutes acceptance of the changes. If you disagree with the updated terms, you may request account closure before the effective date.
Previous versions of this policy may be made available upon request at privacidade@plays7k.net, for historical reference purposes.
Plays7k has appointed a Data Protection Officer (DPO) as required by the LGPD. The DPO serves as the official point of contact between the company, data subjects, and the Autoridade Nacional de Proteção de Dados (ANPD).
To contact plays7k's DPO or privacy channel:
The response deadline for requests related to personal data is up to 15 business days. For urgent requests related to security breaches or data misuse, we respond with top priority via live chat.
This Privacy Policy came into effect in January 2026 and applies to all plays7k platform users in Brazil. Questions? Reach us via 24h live chat or at privacidade@plays7k.net — we respond in plain language, no legal jargon.
Everything you can request about your data — simply and directly
To exercise any of these rights, send an email to privacidade@plays7k.net with the subject line "LGPD Rights". We respond within 15 business days.
Security guaranteed. All data processed by plays7k is protected with 256-bit SSL encryption and follows LGPD principles. You have full control over your information. For any questions, visit our Terms and Conditions or contact us by email at privacidade@plays7k.net.
Gambling involves risk. Set your limits before you start. plays7k offers self-exclusion tools, deposit limits, and play-time alerts directly in your account — no hassle.
+18 only. Strictly prohibited for users under 18.
Now that you know how plays7k protects your data, create your account with confidence. Sign up in under 2 minutes, deposit via Pix in 30 seconds, and claim a bonus of up to R$ 2,000.00 on your first access.
By registering, you confirm that you have read this Privacy Policy and our Terms and Conditions. Play responsibly. 18+ only.